Privacy Policy

Disclaimer: In case of any discrepancy or difference, the English version will take precedence over any translation.

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how StoreUpKart.com and its affiliates (collectively “StoreUpKart, we, our, us”) collect, use, share, or otherwise process your personal data through the StoreUpKart website www.storeupkart.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you can browse sections of the Platform without the need to share any information with us, please note that we do not offer any product or service under this Platform outside of India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing of our products/services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection of Your Information

When you use our Platform, we collect and store the information you provide from time to time. Once you give us your personal data, you are no longer anonymous to us. Where possible, we indicate which fields are required and which are optional. You always have the option to not provide data by choosing not to use a particular service, product, or feature on the Platform.

We may track your buying behavior, preferences, and other information that you choose to provide on our Platform. We use this information to conduct internal research on our users’ demographics, interests, and behavior to better understand, protect, and serve our users. This information may include the URL that you just came from (whether this URL is on our Platform or not), the next URL you go to (whether this URL is on our Platform or not), your computer browser information, and your IP address.

We may collect personal data (such as your email address, delivery address, name, phone number, and payment details) from you when you set up an account or transact with us or participate in any event or contest. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order or consuming our online content or services) do require registration. We use your contact information to send you offers based on your previous orders and your interests.

If you post messages on our message boards, chat rooms, or other message areas, leave feedback on the Platform or social media, or use voice commands or similar features to shop, we will collect the information you provide. We retain this information as necessary to resolve disputes, provide customer support, troubleshoot problems, or for internal research and analysis as permitted by law.

We may also collect your information related to transactions on the StoreUpKart platform. Additionally, if you choose to pay via UPI, we collect your UPI ID.

Use of Demographic/Profile Data/Your Information

We use your personal data to take and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products, services, and promotional offers. To the extent that we use your personal data to market to you, we will provide you the ability to opt out of such uses. We also use your personal data for other purposes, such as customer support, detecting and protecting against errors, fraud, and other criminal activities, enforcing our terms and conditions, and as otherwise described at the time of collection.

With your consent, we may access your SMS, contacts, location, camera, photo gallery, and device information to enhance your experience on the Platform.

Cookies

We use cookies and similar technologies on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. Cookies are small files placed on your device that assist us in providing our services. You are always free to decline/delete our cookies if your browser permits, though this may limit your use of certain features on the Platform.

Sharing of Personal Data

We may share personal data within StoreUpKart group companies and with third-party partners for purposes such as providing products and services, handling orders, enhancing customer experience, analyzing data, and preventing fraud. We may also disclose personal data to comply with legal obligations or to protect the rights, property, or safety of users or the general public.

Links to Other Sites

Our Platform may provide links to other websites or applications that may collect personal data about you. StoreUpKart is not responsible for the privacy practices or content of their privacy policies, and we request that you read their privacy policies prior to disclosing any information.

Security Precautions

We maintain reasonable safeguards to protect your information. However, by using the Platform, users accept the inherent security implications of data transmission over the internet, which cannot always be guaranteed as completely secure.

Choice/Opt-Out

We provide all users with the opportunity to opt out of receiving non-essential communications after setting up an account with us. If you do not wish to receive promotional communications, please log into the Notification Preference page of the Platform to unsubscribe/opt-out.

Children’s Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under 18 years.

Data Retention

We retain your personal data in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law.

Your Rights

You may access, correct, and update your personal data directly through the Platform. You can also contact us to assist with these requests.

Your Consent

By using our Platform or providing your personal data, you consent to our collection, use, storage, disclosure, and processing of your personal data as described in this Privacy Policy.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for updates. We will alert you to significant changes by posting a notice on our Platform or by sending an email when required by law.

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